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target market

is not in our dictionary (yet). Here's what it could mean:

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noun

  • A specific segment of the population identified as the most likely potential customers for a product or service.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“The U.S. is our next major target market after Japan,” Yamamoto said, citing Japanese automakers’ large presence there.

From The Wall Street Journal Aug. 12, 2026

Asked his target market for the new hotel, Tafazoli said he was looking close to home.

From Los Angeles Times May 13, 2026

Thesaurus

Possible Synonyms

Words in our thesaurus

other words

  • buyer persona
  • ideal customer
  • customer base
  • core audience
  • intended audience

Possible Antonyms

Words in our thesaurus

other words

  • mass market
  • out-of-scope consumers
  • non-customers
  • the entire population
  • unrelated demographic

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