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target market is not in our dictionary (yet). Here's what it could mean:

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noun

  • A specific segment of the population identified as the most likely potential customers for a product or service.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Families are a target market, of course, but they are also intended for frequent fliers and even attract airline pilots.

From The Wall Street Journal Jun. 10, 2026

The target market for these tools is simply “anyone who needs to do work on their computer,” said Felix Rieseberg, the engineering lead for Cowork, Anthropic’s new feature designed for nontechnical tasks.

From The Wall Street Journal Mar. 21, 2026

Thesaurus

Possible Synonyms

Words in our thesaurus

other words

  • buyer persona
  • ideal customer
  • customer base
  • core audience
  • intended audience

Possible Antonyms

Words in our thesaurus

other words

  • mass market
  • out-of-scope consumers
  • non-customers
  • the entire population
  • unrelated demographic

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