test-market

[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /

verb (used with object)

to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

QUIZZES

HEED THE VOX POPULI, AND TAKE THIS WORD OF THE DAY QUIZ!

Test your memory on these verbal firecrackers from the week of June 29 to July 5!
Question 1 of 7
anchorite
a granular metamorphic rock.
a person who has retired to a solitary place for a life of religious seclusion.
a hobble or fetter for a horse or other animal.
TAKE THE QUIZ TO FIND OUT

Origin of test-market

First recorded in 1950–55

Words nearby test-market

test tube, test types, test-bed, test-drive, test-fly, test-market, test-tube, test-tube baby, test-tube skin, test., testa
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for test marketing

test marketing

noun

the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012