[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /

verb (used with object)

to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

Origin of test-market

First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for test marketing

test marketing


the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012