definitions

test-market

[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /

verb (used with object)

to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

RELATED CONTENT

Bechdel testRead more in this article about some frequently asked questions and fun facts related to our definitions.
READ MORE
Marshmallow TestRead more in this article about some frequently asked questions and fun facts related to our definitions.
READ MORE

Nearby words

test tube, test types, test-bed, test-drive, test-fly, test-market, test-tube, test-tube baby, test-tube skin, test., testa

Origin of test-market

First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for test marketing

test marketing

noun

the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012