test-market

[ test-mahr-kit ]
/ ˈtɛstˌmɑr kɪt /

verb (used with object)

to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.

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Origin of test-market

First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020