test-market
Americanverb (used with object)
Etymology
Origin of test-market
First recorded in 1950–55
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It didn’t matter that the poor guy had never even had a chance to test-market Ginger, because Kamen wouldn’t let him show it to anybody.
From Slate ● Aug. 1, 2021
What these multiple engagements suggest is that as theater returns to robust live-ness, Washington has been cast in a significant role once again, as a test-market locale with sophisticated theater tastes.
From Washington Post ● Jul. 21, 2021
Since the company acquired Marvel, it has given the publisher access to the vast reams of focus-group and test-market data that Disney employs elsewhere in its operations, MacDonald said.
From The Guardian ● May 26, 2016
So your stall was a way for you to test-market your customer base?
From Los Angeles Times ● Jan. 21, 2016
We conducted focus groups to test-market our branding for the project, enlisting the pro bono help of PR professionals to fine-tune the message.
From "Becoming" by Michelle Obama
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
