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toyetic

[taw-yet-ik]
adjective
  1. (of a character or object from a movie, TV show, etc.) potentially marketable as a toy: a toyetic superhero.
  2. (of movies or other forms of mass entertainment) having merchandising potential: toyetic comic books.
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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for toyetic

toyetic

adjective
  1. (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012