(of a character or object from a movie, TV show, etc.) potentially marketable as a toy: a toyetic superhero.
(of movies or other forms of mass entertainment) having merchandising potential: toyetic comic books.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
(of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012