toyetic

[ taw-yet-ik ]
/ tɔˈyɛt ɪk /

adjective

(of a character or object from a movie, TV show, etc.) potentially marketable as a toy: a toyetic superhero.
(of movies or other forms of mass entertainment) having merchandising potential: toyetic comic books.

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Origin of toyetic

toy + -etic; supposedly coined by Bernard Loomis (1923-2006), U.S. toy developer and marketer, in a conversation with U.S. film director Steven Spielberg about making figures based on Spielberg’s movie “Close Encounters of the Third Kind” (1977)
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for toyetic

toyetic
/ (ˌtɔɪˈɛtɪk) /

adjective

(of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012