toyetic

[ taw-yet-ik ]

adjective

1. (of a character or object from a movie, TV show, etc.) potentially marketable as a toy:

   a toyetic superhero.

2. (of movies or other forms of mass entertainment) having merchandising potential:

   toyetic comic books.

toyetic

/ ˌtɔɪˈɛtɪk /

adjective

1. (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc

Word History and Origins

Origin of toyetic¹

toy ( def ) + -etic ( def ); supposedly coined by Bernard Loomis (1923–2006), U.S. toy developer and marketer, in a conversation with U.S. film director Steven Spielberg about making figures based on Spielberg’s movie “Close Encounters of the Third Kind” (1977)