trade dress

American  

[treyd dres] / ˈtreɪd ˌdrɛs /

noun

1. the total visual image and specific design of a product or service that distinguish it from others and identify its origin or source. Trade dress is protected under trademark law and consists of elements that are not functional, as product packaging or the décor of a business.

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Etymology

Origin of trade dress

First recorded in 1885–90

Example Sentences

Crumbl also alleged that “a Crumbl insider left Crumbl to found Dirty Dough, which sells and promotes cookies using packaging, décor and presentation that is confusingly similar to Crumbl’s established and successful trade dress and brand identity,” As for when that exactly happened, Crumbly claimed it was in late 2019.

From Salon

MGA launched its OMG Fashion Dolls in 2019, allegedly “copying the unique name, image and trade dress of OMG Girlz.”

From Los Angeles Times

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape, face style, coloring and fabric.

From Seattle Times

It wants a declaratory judgement saying that the Squishmallow maker’s claimed trade dress rights are invalid and unenforceable.

From Seattle Times

“If each aspect of the claimed trade dress were in fact protected trade dress, it would be virtually impossible for competitors to create alternative designs,” Build-A-Bear added.

From Seattle Times