trade dress

American  

[treyd dres] / ˈtreɪd ˌdrɛs /

noun

1. the total visual image and specific design of a product or service that distinguish it from others and identify its origin or source. Trade dress is protected under trademark law and consists of elements that are not functional, as product packaging or the décor of a business.

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Etymology

Origin of trade dress

First recorded in 1885–90

Example Sentences

MGA launched its OMG Fashion Dolls in 2019, allegedly “copying the unique name, image and trade dress of OMG Girlz.”

From Los Angeles Times • Sep. 24, 2024

It wants a declaratory judgement saying that the Squishmallow maker’s claimed trade dress rights are invalid and unenforceable.

From Seattle Times • Feb. 13, 2024

Peloton wants a court declaration that it has not infringed Lululemon patents and trade dress, and that Lululemon's patent claims are invalid.

From Reuters • Nov. 26, 2021

“You have the name Kisses, which is a trademark, the shape of the candy itself, which is both a trademark and trade dress, and the packaging, which is protected by copyright,” Ms. Mertzel said.

From New York Times • May 22, 2021

But they decided that Samsung's Galaxy Tab tablets did not mimic the "trade dress", or appearance of Apple's iPad in a way that could confuse consumers.

From The Guardian • Aug. 25, 2012