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trade dress

[treyd dres]
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noun
  1. the total visual image and specific design of a product or service that distinguish it from others and identify its origin or source. Trade dress is protected under trademark law and consists of elements that are not functional, as product packaging or the décor of a business.
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Origin of trade dress

First recorded in 1885–90
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018