trade dress

American  

[treyd dres] / ˈtreɪd ˌdrɛs /

noun

1. the total visual image and specific design of a product or service that distinguish it from others and identify its origin or source. Trade dress is protected under trademark law and consists of elements that are not functional, as product packaging or the décor of a business.

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Etymology

Origin of trade dress

First recorded in 1885–90

Example Sentences

MGA launched its OMG Fashion Dolls in 2019, allegedly “copying the unique name, image and trade dress of OMG Girlz.”

From Los Angeles Times • Sep. 24, 2024

On Nov. 11, lawyers for Lululemon sent a cease-and-desist letter to Peloton saying that the company would sue unless Peloton stopped selling “copy-cat products” that infringed on Lululemon’s “design patent and trade dress rights.”

From Seattle Times • Nov. 30, 2021

Peloton wants a court declaration that it has not infringed Lululemon patents and trade dress, and that Lululemon's patent claims are invalid.

From Reuters • Nov. 26, 2021

Jeff Beckman, a representative for Hershey’s, said L.B.B. and others were importing products not intended for sale in the United States, infringing on its trademark and trade dress licensing.

From New York Times • Jan. 23, 2015

The jury had determined that Samsung did infringe the iPhone's "trade dress" with a number of its products.

From The Guardian • Aug. 25, 2012