underserve

[uhn-der-surv]

verb (used with object)

underserved, underserving 

1. to offer inadequate services or facilities to.

Word History and Origins

Origin of underserve¹

First recorded in 1710–20; under- ( def. ) + serve ( def. )

Example Sentences

New York has an existing city program to lure supermarkets to underserved areas called FRESH.

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Investment has channelled into real estate, fintech, trade and infrastructure in "a fast-growing, underserved market", he said.

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“Women continue to be a really underserved audience,” said Shawn Robbins, director of movie analytics at Fandango and founder of the website Box Office Theory.

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Beyond the immediate revenue, “Wicked” also gives Universal a rare, female-focused franchise, an underserved audience, particularly as so many recent films have been geared toward men.

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The Los Angeles County Department of Mental Health has services to reach underserved communities.

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