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undersell

[ uhn-der-sel ]
/ ˌʌn dərˈsɛl /
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verb (used with object), un·der·sold, un·der·sell·ing.
to sell more cheaply than.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.
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Origin of undersell

First recorded in 1615–25; under- + sell1

OTHER WORDS FROM undersell

un·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Words related to undersell

deduct, diminish, knock off, mark down, modify, abate, allow, depreciate, rebate, redeem, remove, subtract, make allowance for, strike off, take away, take off

How to use undersell in a sentence

British Dictionary definitions for undersell

undersell
/ (ˌʌndəˈsɛl) /
verb -sells, -selling or -sold
to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint

Derived forms of undersell

underseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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