undersell

[uhn-der-sel]

See more synonyms for undersell on Thesaurus.com

verb (used with object), un·der·sold, un·der·sell·ing.

to sell more cheaply than.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.

Origin of undersell

First recorded in 1615–25; under- + sell¹

Related formsun·der·sell·er, noun

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Related Words for undersell

modify, diminish, deduct, allow, remove, rebate, redeem, abate, subtract, depreciate, undersell

Examples from the Web for undersell

Historical Examples of undersell

To undersell your neighbour was then also an unpardonable crime.
The History of London
Walter Besant
Of course, it is easy to undersell the planters by produce raised on these conditions.
A Visit to Java
W. Basil Worsfold
If we can undersell all the world, we may have the custom of all the world.
Women in Modern Industry
B. L. Hutchins
"He'll soon find where he'll be if he tries to undersell me," said young Griggs.
Rachel Ray
Anthony Trollope
Labor was so cheap abroad that they could undersell us in our own markets.
Belford's Magazine, Volume II, No. 8, January, 1889
Various

British Dictionary definitions for undersell

undersell

verb -sells, -selling or -sold

to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint

Derived Formsunderseller, noun

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012