undersell

[uhn-der-sel]

verb (used with object), un·der·sold, un·der·sell·ing.

to sell more cheaply than.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.

Origin of undersell

First recorded in 1615–25; under- + sell1
Related formsun·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Related Words for undersell

modify, diminish, deduct, allow, remove, rebate, redeem, abate, subtract, depreciate

Examples from the Web for undersell

Historical Examples of undersell


British Dictionary definitions for undersell

undersell

verb -sells, -selling or -sold

to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint
Derived Formsunderseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012