undersell

[ uhn-der-sel ]
/ ˌʌn dərˈsɛl /

verb (used with object), un·der·sold, un·der·sell·ing.

to sell more cheaply than.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.

Origin of undersell

First recorded in 1615–25; under- + sell1
Related formsun·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for undersell

British Dictionary definitions for undersell

undersell

/ (ˌʌndəˈsɛl) /

verb -sells, -selling or -sold

to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint
Derived Formsunderseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012