to sell more cheaply than.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.
- un·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use undersell in a sentence
Still, let’s not undersell the value of the garage as the biggest storage closet ever.
We sometimes describe the Lite forecast as being “polls only,” although as I’ll explain in a moment, that undersells it to some degree.How FiveThirtyEight’s 2020 Forecasts Did And What We’ll Be Thinking About For 2022 | Nate Silver (email@example.com) | June 8, 2021 | FiveThirtyEight
For months, some experts have lamented that the vaccines were being undersold.
The phone design revolves around the camera bump—it feels like underselling it to just call it a "camera bump"—smack in the middle of the phone body.Lenovo’s gaming phone has an extreme dual-fan cooling system | Ron Amadeo | April 8, 2021 | Ars Technica
They also tend to dramatically undersell immune protection against illness, which has many overlapping mechanisms.The CDC’s $1.75 billion sequencing boom may be throwing money at the wrong problem | Cat Ferguson | April 5, 2021 | MIT Technology Review
In that case, some would still undersell others; and the old troubles would still be experienced.Chambers's Edinburgh Journal, No. 443 | Various
We calculated that we could undersell the regular dealers and that profits would accrue.The Believing Years | Edmund Lester Pearson
In short, they beat, undersell, and displace the small cowkeepers wherever the large dairy is moderately well managed.Speculations from Political Economy | C. B. Clarke
They spoil our business right along, because they get their stuff for nothing, and then undersell us.Tramping with Tramps | Josiah Flynt
And if they pass an Act to prevent my marrying, then will I bury for nothing and undersell them still.The Chaplain of the Fleet | Walter Besant and James Rice
British Dictionary definitions for undersell
to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint
- underseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012