undersell
Americanverb (used with object)
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to sell more cheaply than.
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to advertise with restraint; understate the merits of (something).
By underselling his product, he let his hearers convince themselves of its importance.
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to sell for less than the actual value.
verb
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to sell for less than the usual or expected price
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(tr) to sell at a price lower than that of (another seller)
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(tr) to advertise (merchandise) with moderation or restraint
Other Word Forms
Derived Forms
Conjugated Forms
Present
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have undersoldperfect
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has undersoldperfect 3rd person singular
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is undersellingprogressive 3rd person singular
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have been undersellingperfect progressive
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undersellssingular 3rd person
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are undersellingprogressive
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has been undersellingperfect progressive 3rd person singular
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am undersellingprogressive 1st person singular
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undersellingparticiple
Past
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had undersoldperfect
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were undersellingprogressive plural
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was undersellingprogressive singular
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undersoldparticiple
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undersoldsimple
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had been undersellingperfect progressive
Future
Etymology
Origin of undersell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
“I don’t mean to undersell it, but I like that people are into it enough to want to put it on their piece too.”
From Los Angeles Times • Sep. 25, 2025
Tribus and Gittens dance with skill and elegance, but they undersell the blink-and-you’ll-miss-them jokes so much that they barely register.
From New York Times • May 8, 2024
He added it was Fifa's "moral and legal obligation not to undersell" the event.
From BBC • May 2, 2023
So let’s not completely undersell what the Kraken accomplished this season.
From Seattle Times • Apr. 17, 2023
“He’s finding out how much we’re charging so he can undersell us!”
From "The Hiding Place" by Corrie ten Boom
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
