undersell
Americanverb (used with object)
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to sell more cheaply than.
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to advertise with restraint; understate the merits of (something).
By underselling his product, he let his hearers convince themselves of its importance.
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to sell for less than the actual value.
verb
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to sell for less than the usual or expected price
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(tr) to sell at a price lower than that of (another seller)
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(tr) to advertise (merchandise) with moderation or restraint
Other Word Forms
- underseller noun
Etymology
Origin of undersell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
“I don’t mean to undersell it, but I like that people are into it enough to want to put it on their piece too.”
From Los Angeles Times • Sep. 25, 2025
Politicians had also sometimes used the term to "undersell the role", it says.
From BBC • Sep. 17, 2024
The movies have ostensibly been at death’s door at least since the shift to sync sound, which isn’t to undersell the industry’s business woes.
From New York Times • Dec. 1, 2023
“Our kids are durable. We undersell them sometimes.”
From Seattle Times • Nov. 21, 2023
“He’s finding out how much we’re charging so he can undersell us!”
From "The Hiding Place" by Corrie ten Boom
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
