- the system of indicating the cost of a consumer product in terms of a standard unit of measure, as so much per pound, quart, or yard, in addition to the price per can, bottle, or piece.
Origin of unit pricing
First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- a system of pricing foodstuffs, etc, in which the cost of a single unit is shown to enable shoppers to see the advantage of buying multipacks