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native advertising

American  
[ney-tiv ad-ver-tahy-zing] / ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /

noun

  1. paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.

    native advertising that is almost indistinguishable from the paper’s news stories.

  2. this type of online advertising, or the practice of advertising in this way.


Other Word Forms

Etymology

Origin of native advertising

First recorded in 2010–15

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