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unsell

[uhn-sel]
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verb (used with object), un·sold, un·sell·ing.
  1. to dissuade from a belief in the desirability, value, wisdom, or truth of something: He tried to unsell the public on its faith in rearmament.
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Origin of unsell

First recorded in 1925–30; un-2 + sell1
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018