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vertical thinking

[ vur-ti-kuhl thing-king ]

noun

  1. a more traditional approach to problem solving that relies primarily on analytical and linear thought processes: Compare lateral thinking.

    In the first session we did a lot of brainstorming, and then used vertical thinking in the second session to select the feasible ideas.



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Word History and Origins

Origin of vertical thinking1

Coined in 1967 by Maltese psychologist E. de Bono (1933–2021)

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vertical tastingvertical union