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vertical thinking

[ vur-ti-kuhl thing-king ]
/ ˈvɜr tɪ kəl ˈθɪŋ kɪŋ /
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noun
a more traditional approach to problem solving that relies primarily on analytical and linear thought processes: In the first session we did a lot of brainstorming, and then used vertical thinking in the second session to select the feasible ideas.Compare lateral thinking.
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Origin of vertical thinking

Coined in 1967 by Maltese psychologist E. de Bono (1933–2021)
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
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