virality

American  

[vahy-ral-i-tee] / vaɪˈræl ɪ ti /

noun

1. the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet.

   We’re looking for ways to increase the virality of our web content.

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Etymology

Origin of virality

Fist recorded in 1975–80; viral + -ity

Example Sentences

Everything, it seems, is fair game for virality.

From Slate

Last year, Charli XCX earned the accolade for the virality of “brat” and its distinct mucus-y green.

From Los Angeles Times

But she's far from the only person using AI to reach easy virality, experts said.

From BBC

Still, you can’t guarantee virality: There’s a fine line between a “Spider-Man” triumph and a “Madame Web” tragedy.

From Los Angeles Times

The video’s virality was helped by the news media, the algorithms behind social media and the likes of Gwyneth Paltrow, Whoopi Goldberg and the Philly Phanatic.

From Los Angeles Times