white space

American  

noun

1. the unprinted area of a piece of printing, as of a poster or newspaper page, or of a portion of a piece of printing, as of an advertisement; blank space.

   White space is as effective in a layout as type.

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Etymology

Origin of white space

First recorded in 1840–50

Example Sentences

That’s why executive coach LK Pryzant employs a euphemism: “white space.”

From The Wall Street Journal

“Busywork sounds low-value, but white space sounds creative and it sounds strategic,” she says.

From The Wall Street Journal

Miles said that when he arrived in China, “We thought, let’s take the white space that Costco would take if they were here.”

From The Wall Street Journal

But the bigger concern is that Walmart today isn’t operating in a white space as Amazon did many years ago.

From The Wall Street Journal

“I don’t think I’ve read a novel that uses the white space on the page so well,” Doyle said, adding that in “Flesh,” “Every word matters; the spaces between the words matter.”

From Los Angeles Times