ballyhoo
noun
a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
Used to express actions, events, or states that have not yet occurred but are expected to happen.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
If they’re on the list, they will ballyhoo it quietly, and if they’re not on the list, their noses will be out of joint.
From New York Times β Jul. 24, 2010