differentiate
verb (used with object)
to form or mark differently from other such things; distinguish.
Used to describe an ongoing action or continuous state that will be taking place in the future.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
One of Primark’s key challenges will be differentiating itself not only from fellow fast-fashion operators, but also from other value-focused apparel retailers such as Target, Old Navy and TJMaxx.
From Washington Post ● Aug. 27, 2015