If you’ve ever purchased a product, read a book, or watched a movie (read: everyone currently on this page), then you’ve likely seen four symbols time and time again: ™, ®, ©, and ℠. They can be large or close to microscopic. No matter how small, however, they are powerful and convey a lot of meaning. So what’s the deal with each, and what makes …
We’re pretty sure we don’t have to point it out: advertising is everywhere. Your social media, internet, and email inbox are full of ads—and that’s because you are a consumer and therefore a target for marketing campaigns for everything from soft drinks to cars. Sometimes it’s hard to decipher what’s an ad and what’s not. From the influx of emails from retailers to the influencers …
In the modern world we occupy, tech company names like Google, Yahoo, Amazon, eBay, and others have become a major part of our daily life and conversations. Some of them, like Google, become synonymous with the act itself. If you need to search something, you “just Google it,” which is much like what happened with Xerox when copiers came into vogue. But have you ever stopped …
Marketing is a big industry, but not many people know what a marketers’ day-to-day entails. If you’re considering marketing as a career path or have recently started a venture of your own and you need some help, we have a list of marketing jargon that you probably need to know. We’ll give you the summary of these terms and some basic how-tos … but our …