It was an alternative to the major studio films and it did as well.
For now the first alternative seems bizarrely risky; the second has a very strong element of inertia behind it.
So people are essentially paying top dollar to look, like you said, “alternative.”
Should our justice system be causing so much harm to so many people when there is an alternative?
The alternative outcomes were that the committee found that James Murdoch or Rupert Murdoch misled them deliberately.
She arose as she said this, so Carter had no other alternative than to follow her into the royal presence.
The only alternative to the abandonment of one is the loss of all.
I really shrank from doing so, but there seemed no alternative.
To dedicate a girl to the goddess would be an alternative to the sacrifice of her.
There was no alternative for Mercy but to own the truth in plain words.
1580s, "offering one or the other of two," from Medieval Latin alternativus, from Latin alternatus, past participle of alternare (see alternate (v.)). Meaning "purporting to be a superior choice to what is in general use" was current by 1970 (earliest reference is to the media); e.g. alternative energy (1975). Related: Alternatively.
1620s, in rhetoric, from Medieval Latin alternativus (see alternative (adj.)). Of courses of action, from 1814. Of objects, etc., "the other of two which may be chosen," by 1838.