- denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher-priced item that is available.
- an act or instance of such practice.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for bait-and-switch
“Sometimes the bait-and-switch is legitimate because apartments go so fast,” he says.From a Broken Lease, a Dream NYC Home
September 17, 2014
Bait-and-switch was the whole glorious gimmick of high-low editing, and I am happily guilty on every count.Tina Brown: Why Kim Kardashian Isn’t ‘Aspirational'
April 1, 2014
There may be a backlash for this bait-and-switch among some independent voters, but probably not from most Tea Party activists.The Latest Abortion Outrage
March 2, 2011
Politically committed directors who want to reach a large public often try what might be termed a bait-and-switch strategy.Cannes' New Political Thrillers
May 22, 2010