Candidates for president normally build their campaigns on a big idea.
Cameron's "big idea" is that the world has changed, and that old-style, top-down government is a relic of a bygone era.
This is my big idea in How Sex Became a Civil Liberty: We made it up.
President Obama's big idea is that government investment will trigger demand for skilled American labor.
Remember when the big idea in Obamaland was to run against the do-nothing Congress?
This is because when he gets blinded by a big idea he sees men as concepts walking.
This is a big idea, my friend; but I believe God may be in it.
The big idea is, can we grab a plane and scram away from this tub?
You've got a big idea, but it's not out of swaddling clothes.
For some of them, while they are decent enough, have a big idea of their own importance.