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usually used with a singular verb
the mainstream media, as television and newspapers:
blogs that compete with big media.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for big media
Yet the function of blogging in a big-media context is not a zero-sum game.
Why the Washington Post Switched Bloggers
January 25, 2014
Jeff Zucker has long been the Rodney Dangerfield of the big-media world.
Will Leno Be Funnier at 10?
April 14, 2009