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Brand X

[eks] /ɛks/
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
an unknown or little-known brand name or a product bearing it.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.
Origin of Brand X
First recorded in 1965-70 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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brand X

noun phrase

  1. The infantry insignia, crossed rifles (1970s+ Army)
  2. Marijuana (1970s+ Narcotics)

[fr the phrase used in television advertising for unnamed and allegedly inferior products]

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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