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corporate image

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noun
  1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for corporate image

corporate image

corporate identity

noun
  1. the way an organization is presented to or perceived by its members and the public
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012