down-market

[doun-mahr-kit]

adjective

1. appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

1. in a down-market way.

down-market

adjective

1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Word History and Origins

Origin of down-market¹

First recorded in 1970–75

Example Sentences

Beneath the headline numbers, he said, “middle-class and down-market households experiencing slowing wage growth are having difficulty adjusting to persisting increases in the cost of living. For those households, it is about food, fuel, and utilities.”

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At this point, “those guys” are down to standout starting pitchers Blake Snell and Jordan Montgomery, down-market starters Mike Clevinger and Michael Lorenzen, and extremely old starters Zack Grienke, Johnny Cueto and Rich Hill.

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Since its debut in late 2020 — a time when audiences were desperate for some absurd diversions — “Salt Lake” has always had a down-market feel compared to other cities in the franchise, like “New York” or “Beverly Hills.”

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As a brand, “Wheel” was neither too nerdy nor too down-market.

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Goldman said it had sold off some of those down-market loans and conceded defeat on others, to the tune of nearly $500 million in losses.

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