In contrast, the anti-Romney commercials being aired by the Gingrich campaign are far more complicated, gimmicky, and petty.
Rage shares that ambition, even though its release is gimmicky.
The gimmicky stuff might get a laugh or two, but as for setting up successful sexytime/actual relationships?
But students also need to be educated about the risks associated with excessive leverage and gimmicky loans.
Today we asked whether Ron Paul deriding Secret Service protection as "welfare" was gimmicky or insightful.
And he attacked the gimmicky politics of Washington in his opening remarks.
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.
: Get a fairly good item, then gimmick the hell out of it
[origin unknown; perhaps fr gimcrack]