- an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
- a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
- a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
- Electronics Informal. a capacitor formed by intertwining two insulated wires.
- to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.
- to resort to gimmickry, especially habitually.
Origin of gimmick
SynonymsSee more synonyms on Thesaurus.com
Examples from the Web for gimmicky
The gimmicky stuff might get a laugh or two, but as for setting up successful sexytime/actual relationships?Hook Up Apps Have Gone Too Far
March 7, 2014
Today we asked whether Ron Paul deriding Secret Service protection as "welfare" was gimmicky or insightful.Poll Results: Ron Paul Has No Secret Service Protection Because He Can't Win
March 21, 2012
In contrast, the anti-Romney commercials being aired by the Gingrich campaign are far more complicated, gimmicky, and petty.Republican Political Ads in Florida: Why Romney's Are Best
January 28, 2012
Rage shares that ambition, even though its release is gimmicky.Jude Law in Drag
September 23, 2009
And he attacked the gimmicky politics of Washington in his opening remarks.Obama's New Enemies
July 23, 2009
- something designed to attract extra attention, interest, or publicity
- any clever device, gadget, or stratagem, esp one used to deceive
- mainly US a device or trick of legerdemain that enables a magician to deceive the audience
Word Origin and History for gimmicky
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.