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gimmick
[gim-ik]
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
a concealed, usually devious aspect or feature of something, as a plan or deal.
An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Electronics Informal., a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed byup ).
to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
gimmick
/ ˈɡɪmɪk /
noun
something designed to attract extra attention, interest, or publicity
any clever device, gadget, or stratagem, esp one used to deceive
a device or trick of legerdemain that enables a magician to deceive the audience
Other Word Forms
- gimmicker noun
- gimmicky adjective
- ungimmicky adjective
- gimmickry noun
Word History and Origins
Origin of gimmick1
Word History and Origins
Origin of gimmick1
Example Sentences
"These details weren't for gimmicks, but to convince the audience that she was the Chinese farmer living in Malaysia," he told AFP.
Read: Why Target’s price cuts on thousands of items are more than just a sales gimmick.
To use the parlance of his press secretary, the gimmick is merely a “vehicular spherical globe.”
Nixon later said of television, “It’s a shame a man has to use gimmicks like this to get elected.”
They see this as a deterrent while the Labour government denounced it as a gimmick.
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