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gimmick
[gim-ik]
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
a concealed, usually devious aspect or feature of something, as a plan or deal.
An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Electronics Informal., a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed byup ).
to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
gimmick
/ ˈɡɪmɪk /
noun
something designed to attract extra attention, interest, or publicity
any clever device, gadget, or stratagem, esp one used to deceive
a device or trick of legerdemain that enables a magician to deceive the audience
Other Word Forms
- gimmicker noun
- gimmicky adjective
- ungimmicky adjective
- gimmickry noun
Word History and Origins
Origin of gimmick1
Word History and Origins
Origin of gimmick1
Example Sentences
Their gimmick paid off beyond all expectations in global publicity.
“To me, it takes away from the purity of the driving experience and feels artificial, almost like a gimmick.”
Still, not everybody is a fan of reversible courses—including Golf Digest’s architecture editor, Derek Duncan, who believes such courses are more gimmick than substance.
He immediately came under fire within Israel, with opposition leader Yair Lapid writing: "Today saw a weary and whining Israeli prime minister, in a speech overloaded with overused gimmicks"
They see it for now at least as a "desperate gimmick" but do remain open to being persuaded it is a good idea.
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