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[hahrd-sel] /ˈhɑrdˈsɛl/
verb (used with or without object), hard-sold, hard-selling.
to sell or advertise (something) in a forceful and insistent way:
to hard-sell new car models to reluctant buyers.
to convince (someone) in a forceful and insistent way:
to hard-sell customers on a new product.
characterized by or promoted through a hard sell:
hard-sell tactics.
Origin of hard-sell
An Americanism dating back to 1955-60

hard sell

a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
An Americanism dating back to 1950-55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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British Dictionary definitions for hard-sell

hard sell

an aggressive insistent technique of selling or advertising Compare soft sell
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Slang definitions & phrases for hard-sell

hard sell

noun phrase

An act or policy of selling aggressively, forcibly, loudly, etc: Joe is a master at hard sell (1950s+)

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Idioms and Phrases with hard-sell

hard sell

An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonymsoft sell, a low-key sales approach that relies on gentle persuasion. [ ; c. 1950 ]
A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them. [ Late 1900s ]
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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