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ident

/ˈaɪdɛnt/
noun
1.
a short visual image employed between television programmes that works as a logo to locate the viewer to the channel
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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noun

the stealing of a person's financial information, esp. credit cards and Social Security number, with the intention of using that data to commit fraud and create a phony persona

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