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kiruv

[kee-roov]
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noun
  1. Hebrew. the act or practice of bringing secularized Jews closer to Judaism, especially Orthodox Judaism, as through seminars, meetings, and religious rituals.

Origin of kiruv

First recorded in 1980–85; literally, a bringing or coming near; nearing
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018