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law of proximity
or Law of Prox·im·i·ty
[ law uhv prok-sim-i-tee ]
noun
- (in Gestalt psychology) the idea that things that are closer together are perceived as more related than things that are far apart:
Marketers and advertisers can take advantage of the law of proximity to deliver a memorable and eye-catching visual message.
- the idea that people are more likely to form relationships with the people who are physically closest to them:
The law of proximity suggests that people who sit closer together in the same office or classroom are more likely to form relationships than those who sit farther apart.
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Word History and Origins
Origin of law of proximity1
First recorded in 1720–30
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