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native advertising

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noun
  1. advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content: native advertising that is almost indistinguishable from the paper’s news stories.
  2. this type of online advertising, or the practice of advertising in this way.

Origin of native advertising

First recorded in 2010–15
Related formsnative ad, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018