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neuromarketing

/ˈnjʊərəʊˌmɑːkɪtɪŋ/
noun
1.
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for neuromarketing
noun

the brain's natural ability to form new connections in order to compensate for injury or changes in one's environment; also called [brain plasticity], brain malleability

Word Origin

1978-83

Dictionary.com's 21st Century Lexicon
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