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poster child

a child appearing on a poster for a charitable organization.
a person or thing that exemplifies or represents:
She could be a poster child for good sportsmanship.
Origin of poster child
First recorded in 1990-95 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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poster boy

noun phrase

Someone given prominence in a certain cause: The Bible-thumpers portray Col. North as the poster boy for the religious right/ Mary Matalin, for all her new visibility as a GOP poster girl, is actually a moderate/ Marky Mark became the poster child of the baby teens, smiling with sweet innocence in his Calvin Klein underwear from billboards around the country

[1980s+; fr the appealing children appearing on posters in the 1930s and following, soliciting money for various disease-fighting organizations]

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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