Their shared goal is to preserve brand integrity, not to satisfy short-term press and public currents.
They fascinate and annoy middle-class Indians; they preserve Indian democracy—and show us its fundamental limitations.
"We realized we had an asset that we needed to preserve and pay attention to," said Eaton.
Photography is always a way to preserve, [a vain] attempt to keep your subjects alive, both in their youth and grace or elderness.
This gets you against what every surgeon is otherwise taught: preserve the viable tissue.
Indeed, I must insist on my dahlias, if I am to preserve the garden at all.
preserve in a bottle, and when needed, dilute in a tumbler of ice water.
It is more difficult to preserve it, and it generally dies of decline.
They were allies of the French, and were very anxious to preserve friendship with them.
I preserve a grateful memory of this tried and trusted friend.
late 14c., "keep safe," from Anglo-French preservare, Old French preserver, from Medieval Latin preservare "keep, preserve," from Late Latin praeservare "guard beforehand," from Latin prae "before" (see pre-) + servare "to keep safe" (see observe). As a treatment of fruit, etc., 1570s; of organic bodies from 1610s. Related: Preserved; preserving.
"fruit preserved with sugar," c.1600, from preserve (v.). Earlier it meant "a preservative" (1550s). Sense of "protected place for animals or plants" (a sense more properly belonging to conserve) is from 1807.