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private brand

a product marketed under a private label. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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Examples from the Web for private brand
Historical Examples
  • He had only a little bit of a private brand on the shoulder.

    Robbery Under Arms Thomas Alexander Browne, AKA Rolf Boldrewood
  • I drew the cork as I spoke, placed my private brand upon the table, found my pipe and sat down facing my strange guest.

    A Maid of the Kentucky Hills Edwin Carlile Litsey
  • The ranch was thereafter known as the Circle D, that being Douglass's private brand.

    The Song of the Wolf

    Frank Mayer
  • The additions show the private brand of each small community, or division of the tribe, thus: 3.

  • Each cattleman had his own private brand which was duly registered and was known to every other cattleman in the entire West.

    The Indians' Last Fight

    Dennis Collins

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