Newton was commissioned by Pirelli Italia in 1985 to photograph images with Pirelli product placement, a first for the calendar.
The truth is, product placement is an important part of the marketing mix.
The Daily Beast: Is it true that you were approached by the Hilton chain to use Conrad Hilton as product placement on the show?
Wilson did a bit about product placement that ended with a parting, “Suck it, Zucker.”
To make an entire film about the advent of product placement, sponsored by the corporations appearing in it.
the appearance of a product or service in a broadcast program or movie, paid for by the manufacturer to gain exposure for the product or service