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puff piece

noun, Informal.
a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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British Dictionary definitions for puff piece

puff piece

a flattering newspaper or magazine article about a person or an organization
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for puff piece

an article or report in the media that is based on exaggerated praise to promote a person, entity, or event's 21st Century Lexicon
Copyright © 2003-2014, LLC
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Slang definitions & phrases for puff piece

puff piece

noun phrase

Something written in extravagant praise, esp for sales purposes; hype: But as my brassy page-one editor would say, those portrayals are puff pieces (1980s+)

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Idioms and Phrases with puff piece

puff piece

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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