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repackage

[ree-pak-ij]
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verb (used with object), re·pack·aged, re·pack·ag·ing.
  1. to package again or afresh, as in a different style, design, or size: The soap has been repackaged to be more eye-catching.
  2. to package for sale under one's own label: The goods are purchased in bulk and repackaged by the store.
  3. to remake or alter so as to be more appealing or desirable: That politician's image needs to be repackaged.

Origin of repackage

First recorded in 1945–50; re- + package
Related formsre·pack·ag·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for repackage

repackage

verb (tr)
  1. to wrap or put (something) in a package again
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012