- the first public showing of an aircraft.
- Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
- Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Origin of rollout
First recorded in 1955–60; noun use of verb phrase roll out
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for rollout
Priebus derided the rollout of her new book, Hard Choices, and claimed her poll numbers are sinking.Fact-Checking the Sunday Shows: June 15
June 15, 2014
Now, it is true that Americans are unhappy with the rollout of the Affordable Care Act.Yes Republicans, Tell Us Again How You Hate Obamacare
January 6, 2014
Not the bungled Obamacare rollout, the wavering red line in Syria, NSA surveillance scandal, or IRS controversy?After a Lousy Year, How Obama Can Turn His Presidency Around
December 26, 2013
Not only was the rollout a disaster, but now, the public has turned decisively against the effort.Americans are Clear: Obamacare Just Isn't Liberal Enough
December 23, 2013
Could anger at the Obamacare rollout make Americans more receptive to a kind of Medicare-for-all system?Single Payer Is Getting a Second Life as Obamacare Frustration Peaks
December 10, 2013
Word Origin and History for rollout
Online Etymology Dictionary, © 2010 Douglas Harper