- a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
- a war cry or gathering cry, as formerly used among the Scottish clans.
Origin of slogan
Examples from the Web for slogan
Riffing off the slogan “Now Everyone Can Fly,” the carrier offered no-frills flights that were both cheap and plentiful.The Presumed Crash of AirAsia Flight QZ8501 Is Nothing Like MH370
December 29, 2014
In Britain the craft beer movement began much earlier, under the slogan “Real Ale.”Beer Countries vs. Wine Countries
December 7, 2014
The series, which features the slogan “Do you still like us?”Kate Middleton Goes to Springfield
September 2, 2014
While Stinnett proudly takes credit for the design, he is quick to note that he did not come up with the slogan.Inside the World of Rand Paul Swag
August 20, 2014
The government of Israel is not going to overcome this with a slogan or a quick sweetness-and-light campaign.Has Friendship With Israel Become a Casualty of War?
August 4, 2014
You know who put over the slogan, 'Wilcox, the Solar Savior?'The Martian Cabal
Roman Frederick Starzl
"Food will win the war" was the slogan which challenged American agriculture.The Farmer and His Community
Edward Bulwer-Lytton gave us the slogan "The pen is mightier than the sword."The Civilization of Illiteracy
The Land of a Million Shacks—that was the slogan of the frontier.Land of the Burnt Thigh
Edith Eudora Kohl
The eager American population adopted the slogan with enthusiasm.The American Empire
- a distinctive or topical phrase used in politics, advertising, etc
- Scot history a Highland battle cry
Word Origin and History for slogan
1670s, earlier slogorne (1510s), "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew," from Celtic and Balto-Slavic *slough- "help, service." Second element is gairm "a cry" (see garrulous). Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704.