Snapchat

[ snap-chat ]

Digital Technology, Trademark.

1. a brand name for an image messaging service and application, through which users can share images that may be private and temporary or public and stored for retrieval.

Word History and Origins

Origin of Snapchat¹

First recorded in 2011; snap ( def ) + chat ( def )

Example Sentences

Media buyers say spending on Snapchat has increased roughly 10% year-over-year with the platform accounting for anywhere between 10% to 25% of media budgets now.

From Digiday

There’s no patience as far as the Snapchat audience is concerned.

From Digiday

While Snapchat is a growing channel, Facebook and YouTube serve as the brand’s bread and butter, taking up more than an estimated 85% of the digital media budget, Friedman said.

From Digiday

Verify’s Snapchat Discover page, which launched in the summer of 2020, also makes money via a revenue partnership with Snapchat.

From Digiday

The largest source of revenue for the company, according to Potrel, is from publisher platform solutions that Facebook, YouTube, Snapchat and others offer.

From Digiday

Venture capitalists believe Snapchat to be a very valuable company.

From The Daily Beast

Snapchat was the lowest rated company when it comes to privacy in the 73-page report, and the only one to earn just a single star.

From The Daily Beast

Four days later, 4.6 million Snapchat usernames and phone numbers were compromised and leaked online by a hacker.

From The Daily Beast

That Snapchat deceptively told its users that the sender would be notified if a recipient took a screenshot of a snap.

From The Daily Beast

On Dec. 27, Snapchat shot down the findings on their own blog.

From The Daily Beast