social media intelligence

[ soh-shuhl mee-dee-uh in-tel-i-juhns ]

noun

1. the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. : SMI

Word History and Origins

Origin of social media intelligence¹

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012