- a brief, striking remark or statement excerpted from an audiotape or videotape for insertion in a broadcast news story.
Origin of sound bite
Examples from the Web for sound bite
- a short pithy sentence or phrase extracted from a longer speech for use on radio or television
Idioms and Phrases with sound bite
A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.