- a person who vouches or is responsible for a person or thing.
- a person, firm, organization, etc., that finances and buys the time to broadcast a radio or television program so as to advertise a product, a political party, etc.
- a person who makes a pledge or promise on behalf of another.
- a person who answers for an infant at baptism, making the required professions and assuming responsibility for the child's religious upbringing; godfather or godmother.
- to act as sponsor for; promise, vouch, or answer for.
Origin of sponsor
SynonymsSee more synonyms on Thesaurus.com
Examples from the Web for sponsorship
According to an ESPN poll, 49 percent of those surveyed said they tried a product because of its NFL sponsorship.
Lara Warner from Credit Suisse is an example of how sponsorship works in practice.
Senior women like Drew and Warner are not the only beneficiaries of sponsorship at Credit Suisse.
How sponsorship is helping companies bridge the “gender gap”.
Additionally, Katrantzou will meet with the board to decide which talents will receive NEWGEN's Fall/Winter 2014 sponsorship.Ann Demeulemeester to Exit Namesake Label; Kate Middleton Pulls a Marilyn Monroe
The Fashion Beast Team
November 20, 2013
Like historic explorers, they could have obtained subsidization and sponsorship.Project Mastodon
Clifford Donald Simak
If I had not known that it was an American settlement, I would have sensed its sponsorship.An African Adventure
Isaac F. Marcosson
I see no reason why some form of sponsorship should not be demanded.An Outline of Sexual Morality
May I inquire if the sponsorship is official, personal, social, or all three?Elusive Isabel
Our sponsorship of such use has benefited our relations with other countries.
- (a person or group that provides funds for an activity, esp)
- a commercial organization that pays all or part of the cost of putting on a concert, sporting event, etc
- a person who donates money to a charity when the person requesting the donation has performed a specified activity as part of an organized fund-raising effort
- mainly US and Canadian a person or business firm that pays the costs of a radio or television programme in return for advertising time
- a legislator who presents and supports a bill, motion, etc
- Also called: godparent
- an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his Christian upbringing
- a person who presents a candidate for confirmation
- mainly US a person who undertakes responsibility for the actions, statements, obligations, etc, of another, as during a period of apprenticeship; guarantor
- (tr) to act as a sponsor for
Word Origin and History for sponsorship
1650s, from Late Latin sponsor "sponsor in baptism," in Latin "a surety, guarantee," from sponsus, past participle of spondere "give assurance, promise solemnly" (see spondee). Sense of "person who pays for a radio (or, after 1947, TV) program" is first recorded 1931. The verb is attested from 1884, "to favor or support;" commercial broadcasting sense is from 1931.