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sticker shock

unpleasant surprise on learning of an unexpectedly high price for an item.
Origin of sticker shock
sticker (price) + shock Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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Contemporary definitions for sticker shock

surprise at the retail price of an item, esp. an automobile's 21st Century Lexicon
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Slang definitions & phrases for sticker shock

sticker shock

noun phrase

The nasty impact of a price sticker, esp one on a new car, in inflationary times: We're seeing more in the way of sticker shock lately/ lawmakers are suffering from ''sticker shock'' at the potential costs of health reform (1970s+)

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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