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trade dress

[treyd dres] /ˈtreɪd ˌdrɛs/
noun
1.
the total visual image and specific design of a product or service that distinguish it from others and identify its origin or source. Trade dress is protected under trademark law and consists of elements that are not functional, as product packaging or the décor of a business.
Origin of trade dress
1885-1890
First recorded in 1885-90
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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