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underprice

[uhn-der-prahys]
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verb (used with object), un·der·priced, un·der·pric·ing.
  1. to price (goods or merchandise) lower than the standard price or fair value.
  2. to undercut (a competitor) by underselling or setting prices below actual cost.
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Origin of underprice

First recorded in 1750–60; under- + price
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for underprice

underprice

verb
  1. (tr) to price (an article for sale) at too low a level or amount
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012