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undersell

[uhn-der-sel]
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verb (used with object), un·der·sold, un·der·sell·ing.
  1. to sell more cheaply than.
  2. to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
  3. to sell for less than the actual value.
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Origin of undersell

First recorded in 1615–25; under- + sell1
Related formsun·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for undersell

Historical Examples

  • To undersell your neighbour was then also an unpardonable crime.

    The History of London

    Walter Besant

  • Of course, it is easy to undersell the planters by produce raised on these conditions.

    A Visit to Java

    W. Basil Worsfold

  • If we can undersell all the world, we may have the custom of all the world.

  • "He'll soon find where he'll be if he tries to undersell me," said young Griggs.

    Rachel Ray

    Anthony Trollope

  • Labor was so cheap abroad that they could undersell us in our own markets.


British Dictionary definitions for undersell

undersell

verb -sells, -selling or -sold
  1. to sell for less than the usual or expected price
  2. (tr) to sell at a price lower than that of (another seller)
  3. (tr) to advertise (merchandise) with moderation or restraint
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Derived Formsunderseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012