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[uhn-der-sel] /ˌʌn dərˈsɛl/
verb (used with object), undersold, underselling.
to sell more cheaply than.
to advertise with restraint; understate the merits of (something):
By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.
Origin of undersell
First recorded in 1615-25; under- + sell1
Related forms
underseller, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Examples from the Web for undersell
Historical Examples
  • But have we not the same difficulty even among a given number of white men, where some are ready to undersell others?

    The Pacific Triangle Sydney Greenbie
  • To undersell your neighbour was then also an unpardonable crime.

    The History of London Walter Besant
  • A decisive proof that they cannot undersell the English in foreign markets.

  • "He'll soon find where he'll be if he tries to undersell me," said young Griggs.

    Rachel Ray Anthony Trollope
  • If we can undersell all the world, we may have the custom of all the world.

    Women in Modern Industry B. L. Hutchins
  • Whoever attempts to undersell Tonson is harassed with legal proceedings.

  • He did not realise that on the delicate balance of that two per cent, it had been possible to undersell a dangerous rival.

    The Lonely Unicorn Alec Waugh
  • In small beads they undersell us enormously, while in beads of 1/6th of an inch in diameter, and upwards, we can undersell them.

    Rides on Railways Samuel Sidney
  • Brothers, we will cease to undersell them; we will be content to equal-sell them; to be happy selling equally with them!

  • Even with a duty of forty-five per cent., he could compete with American tweeds, and with a lower duty he could undersell them.

    The Charm of Ireland Burton Egbert Stevenson
British Dictionary definitions for undersell


verb -sells, -selling, -sold
to sell for less than the usual or expected price
(transitive) to sell at a price lower than that of (another seller)
(transitive) to advertise (merchandise) with moderation or restraint
Derived Forms
underseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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