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undersell

[uhn-der-sel] /ˌʌn dərˈsɛl/
verb (used with object), undersold, underselling.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something):
By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.
Origin of undersell
1615-1625
First recorded in 1615-25; under- + sell1
Related forms
underseller, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Examples from the Web for undersell
Historical Examples
  • To undersell your neighbour was then also an unpardonable crime.

    The History of London Walter Besant
  • Of course, it is easy to undersell the planters by produce raised on these conditions.

    A Visit to Java W. Basil Worsfold
  • If we can undersell all the world, we may have the custom of all the world.

    Women in Modern Industry

    B. L. Hutchins
  • "He'll soon find where he'll be if he tries to undersell me," said young Griggs.

    Rachel Ray

    Anthony Trollope
  • Labor was so cheap abroad that they could undersell us in our own markets.

  • He could undersell any other shopkeeper in New York because he got his salesmen for next to nothing.

    Winnie Childs C. N. Williamson
  • Whoever attempts to undersell Tonson is harassed with legal proceedings.

  • In small beads they undersell us enormously, while in beads of 1/6th of an inch in diameter, and upwards, we can undersell them.

    Rides on Railways Samuel Sidney
  • Even with a duty of forty-five per cent., he could compete with American tweeds, and with a lower duty he could undersell them.

    The Charm of Ireland

    Burton Egbert Stevenson
  • He was not the man to undersell the profession, and was jealous of nobody, having a large practice, and a very wealthy wife.

    A Simpleton Charles Reade
British Dictionary definitions for undersell

undersell

/ˌʌndəˈsɛl/
verb -sells, -selling, -sold
1.
to sell for less than the usual or expected price
2.
(transitive) to sell at a price lower than that of (another seller)
3.
(transitive) to advertise (merchandise) with moderation or restraint
Derived Forms
underseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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10
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