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2017 Word of the Year

web beacon

or Web beacon

noun, Digital Technology.
1.
a very small graphic image or other object embedded in an HTML-formatted web page or email, used to track the online actions and activity of users:
Web beacons that monitor customer preferences.
Also called web bug.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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